AMERICAN label Coach has announced actress Kate Bosworth as the new face of the brand’s Spring advertising campaign, which will be seen throughout Asia. Kate Bosworth behind the scenes shooting the Spring ad campaign for Coach.
The campaign, which will come out in March 2008 will be a large-scale, integrated marketing campaign including outdoor billboards, magazines, and other vehicles. “Kate Bosworth is the epitome of distinctive American style and poise, qualities that are synonymous with Coach,” said Reed Krakoff, President and Executive Creative Director. “Her style is glamorous and represents the fun and whimsical spirit of our brand.”
The actress says she’s always been an admirer of Krakoff’s designs as well as his work on the campaigns: “Both are chic and classic representations of my own effortless style.”