Post by Admin on Mar 15, 2014 11:32:17 GMT
Book launch to celebrate 140th anniversary of Levi's 501® jeans
Indeed denim's role in sub-cultures such as 1950s motorcycle gangs, the London Mod scene of the mid-60s and pop music of the Woodstock era are very much part of the legacy of fashion in the 20th century.
This year, the Levi’s® 501® jean celebrates its 140th anniversary and Levi’s® launched a campaign to commemorate how fans and notables within fashion, music, entertainment—and everyone in between—are remixing this modern classic fashion staple. Thousands of photos were submitted and featured on www.LEVIS501.com showcasing the jean's extraordinary versatility. A selection of these unique interpretations from around the world – 501 images to be exact – is featured in a limited edition book, 501 Interpretations.
Since its invention in 1873, the Levi's® 501® jean has become a beloved global icon of culture and style. As the original blue jean, it has evolved into one of the most adaptable fashion items ever created, defined by the people who wear them. The 501® jean has been so widely adopted that Time Magazine dubbed it the "Fashion Item of the 20th Century".